Jay Campaign Button



Jay Campaign Button


Campaign button from one of Senator Rockefeller IV's campaigns.

Why "Jay"?

Senator Rockefeller is not the only person to use a first name, or nickname on the campaign trail. For example, former President Dwight "Ike" Eisenhower's campaign slogan while running for president was the popular "I Like Ike". Former United States Secretary of State, and 2016 Democratic Presidential Nominee, Hillary Clinton, has used her first name for campaigning since launching her political career with her campaign for Senator of New York in 2000. Former Florida Governor Jeb Bush's campaign used "Jeb!" as the campaign logo in Florida elections as well as his bid for president in 2016. Similarly, Kentucky Senator Rand Paul's campaign logo consists of his first name.

One theory is that all of these politicians (except for Ike) come from political dynasties, and use their first names to separate themselves from their family name or reputations. Hillary Clinton's husband, Bill Clinton, was president from 1993-2001. Jeb Bush's brother, George W. Bush, and father, George Bush were also United States presidents. Senator Rand Paul's father, Ron Paul, was Congressman for the state of Texas for 23 years, was a presidential candidate, and has a very large libertarian base.

Senator Rockefeller is the great-grandson and namesake of John D. Rockefeller, founder of the Standard Oil Company and patriarch of one of America's most famous dynasties. His uncle, Nelson Rockefeller served as governor of New York and vice president of the United States.


Rockefeller, John D., IV (John Davison), 1937-


Unknown Date



Senator John D. (Jay) Rockefeller IV papers, West Virginia & Regional History Center

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